10 Riders. 5 Days. 1 Bike.
Are you ready to go on a journey of a lifetime?
Nothing symbolizes freedom on the open road more than embarking on a journey on your motorcycle. Like modern cowboys, riders have the freedom to explore, go off the beaten path and blaze trails during their travels.
True to its free and daring spirit that thrives on adventures, the iconic American denim brand Wrangler takes its signature denim wear to the Philippines’ wide open roads as it launches the digital competition True Wanderer.
“Wrangler has always been about going off the beaten paths and conquering new grounds. True Wanderer is our way of communicating our brand’s core as we inspire riders to get out there and discover their free spirits on the open road,” said Wrangler Philippines President Daisy Go in a special media event to launch the contest.
True Wanderer aims to create a community of adventurers by engaging Filipino riders and empowering them in their journeys. It celebrates the bold souls who always seek unlimited possibilities through new places and experiences.
The contest is open to all Filipino riders who can join by sending their photo with their bikes with an explanation on why they should be chosen as a True Wanderer. 10 rider finalists will be picked out from the pool of entries. The finalists will then embark on a five-day journey in different areas of the Philippines while riding their bikes and wearing Wrangler’s key items.
“With jeans that are purposely designed to enhance comfort and style for the open road, Wrangler is the perfect companion of every True Wanderer as he goes off on his explorations,” said Go.
During the all-expense paid 5-day run, the contestants will be documenting their travels through a mix of words, photos and videos. The True Wanderer microsite will be their travel diary, where followers of the competition can also take part in each contestant’s journey.
But at the end of the run, there can only be one! Out of the 10 Filipino riders, one winner will be proclaimed and will get to take home a KTM Duke 390 Motorbike as well as Php 100,000 worth of Wrangler products.
But more than the prizes, the winner will represent the Philippines and go head to head with other True Wanderer winners across the Asia-Pacific.
Do you have what it takes to show the world the beauty of the Philippines while embarking on an awesome journey?
“True Wanderer is Wrangler’s way of further strengthening its identity as the denim brand that’s made for action and adventure. Now we dare riders to join the contest and brave the open roads. We invite them to uncover the most interesting spots in the country armed with their passion for novel encounters and unstoppable spirits,” concludes Go.
Full details and mechanics on the contest can be found on Wrangler’s microsite at www.wranglertruewanderer.com
Ride on! 🙂